Technology Management Pathway
An increasing percentage of our students seek jobs in large technology firms. In each graduating class from 2017–2019, at least one in four students was recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, as well as operations and strategy in these firms, with each role demanding depth in technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.
Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing).
- Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG 458 - Introduction to Software Development*
ENTR 451
Product Marketing Management
Business Operations/Strategy
- Decision Models & Perspective Analytics
OPNS 450 or Data Analytics with Large Language Models OPNS 451 - Strategic Decisions in Operations
OPNS 454 - Technology and Innovation Strategy
STRT 463-5
- New Venture Discovery: ENTR 462
- Technology Marketing: MKTG 468
- Customer Analytics and AI: MKTG 482
- Corporate Entrepreneurship: Organization Design for Disruption: MORS 928
- Entrepreneurial Finance and Venture Capital: FINC 445
Product Marketing Management
- Product Management for Technology Companies: An Entrepreneurial Perspective: MKTG 458
- Customer Analytics and AI: MKTG 482
- Marketing Research and Analytics: MKTG 450
- Retail Analytics and Pricing: MKTG 462
- Corporate Entrepreneurship: Organization Design for Disruption: MORS 928
- Entrepreneurial Finance and Venture Capital: FINC 445
Business Operations/Strategy
- Supply Chain Management: OPNS 455
- Product Management for Technology Companies: An Entrepreneurial Perspective: MKTG 458
- Corporate Entrepreneurship: Organization Design for Disruption: MORS 928
- Entrepreneurial Finance and Venture Capital: FINC 445
- Artificial Intelligence and the Future of Work: MORS 944
- Human and Machine Intelligence: MORS 950-0
- FinTech Strategy: STRT 461-5
- Technology for Analytics: What a CMO Needs to Know: MKTG 930-5
- Critical Thinking in Digital & Social Media Marketing: MKTG 479
- Launching New Products and Services: MKTG 465
- Blockchain Technology, Digital Assets and the Future of Finance: FINC 965-5
Product Marketing Management
- Advertising Strategy: MKTG 454
- Launching New Products and Services: MKTG 465
- Winning with Networks: MORS 457
Business Operations/Strategy
- Technology for Analytics: What a CMO Needs to Know: MKTG 930-5
- Competitive Strategy and Industrial Structure: MECN 441
- Customer Analytics and AI: MKTG 482
- Blockchain Technology, Digital Assets and the Future of Finance: FINC 965-5
Recommended courses to enhance leadership skills in tech
- Personal Leadership Insights: LDEV 461-5
- Leading the Strategic Change Process: MORS 452
- Beyond Diversity: The Fundamentals of Inclusive Leadership: MORS 462-5
* This is a foundational course for those looking to pursue product management at companies like Apple, Amazon, Facebook, Google, Microsoft.
Last edited July 21, 2023. For any questions regarding this page, please email [email protected].